The headline — Costco Is Coming for Craft Beer — about store brand beers reads like click bait. The story itself, on the other hand, serves interested readers well. But . . . I can’t remember how many version of this I have read. It is a function of knowing that Mission Street Pale brewed by Firestone Walker and sold by Trader Joe’s won two gold medals and a silver at the Great American Beer Festival before purposefully hazy IPA existed.
Every few years there is a story about which Trader Joe’s beers are brewed at what breweries. (I’m pretty certain that shortly 2011, Firestone Walker quit brewing the Mission Street Pale and Trader Joe’s found another brewery to make the beer.)
And almost 10 years ago there was the “Is Walmart Looking to Dethrone Budweiser as King of Beers?” story.
That too many posts sound so familiar to me is one reason you won’t find a list of links here today, or on the Mondays that follow. Another is that a regular Monday posting does not sync the rhythm of life around here (or wherever we are). Random might work better.